Belfast Rain have also noticed an opportunity in the amount of tents left behind at festivals, but instead of accessories have used them to create Rain Skirts...
an alternative to rain trousers/waterproof pants, the rain skirts are a perfect alternative when sudden rain showers occur while cycling, hiking, or on an everyday basis...
'The tent fabric is colourful, lightweight, water resistant and wind sheltering '..which are the same qualitities that will apply to our backpacks.
What I thought was a really great and unique advertising and branding idea is their mobile workshop -
'a mobile tent upcycling sewing workshop has been facilitating sewing workshops and encouraging people to create rather than to dispose'
This adds a whole new dimension to product/cosumer relationship. The product is literally made in front of them - they watch from start to finish. I think this would help develop a really strong customer base, and brand image, a uniqueness to design/production/consumer.
Maybe this is something J&I could think about?
A unique way to advertise - I feel like it would really appeal to our customer base - something a little eccentric and quirky, helping the story and purpose and emotional attachment behind the product.
'Our definition of Upcycling is: To change the form and function and increase the value of the material that is used. '
I think this definition is perfect for our product!
Belfast Rain website: http://www.therainskirt.com/about.html
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