Market Research

WithInTent

In doing Market research we discovered a small label located in the U.K 'WithInTent'. The label is run by a woman who collects tents from U.K festivals such as Glastonburry, she uses the tents to make wet weather focused clothing such as poncho's. 

Poncho from the WithInTent 2009 collection 

Having discovered this brand that holds a very similar brand concept to our brand InTent it has been beneficial for us to examine the operations of her brand in terms of Tent collection, marketing and distribution. 

Being located in another country the brand is not necessarily an immediate competitor for us however if she introduced international shipping then it could become more of a competitor for our brand. 

It has also been reassuring for us to discover this brand as it proves the idea is a viable one and has potential for expansion from backpacks into clothing.