A HIGHER PURPOSE

Having found an article in WGSN while researching called "Giving brands: the need for social purpose" by Nicola Kemp, it stressed the importance of a wider purpose of a brand instead of targeting pure consumerism.

"In an increasingly connected world, brands must shift their approach to engage consumers by supporting wider societal issues, rather than just focusing on their bottom line."

 

This relates strongly to our bag range, as we aim to target society's attention of sustainability, by recycling tents.

"Many consumers today believe that businesses bear as much responsibility for creating social change as governments"

By creating a sustainable recycled product, we are strengthening our brand philosophy and showing our awareness of wider societal issues, aswell as stressing to our consumers the importance of minimising our human footprint. We are giving our consumers a reason to purchase our products

"two out of three people believe companies have a role to play in the wellbeing of communities and wider society"

Our brand is taking part in this, by engages the customer with a higher purpose of helping the environment and being sustainable, which will help us create a strong customer base and become a successful business.