"Manufactures the finest quality backpacks, bags, travel goods and accessories. Our goal is to timeless product with a fine regard for detail"
Herschel sets themself apart from other bag brands through its attention to practical details:
"The details of a Herschel Supply product are inspired by the utilitarian features once found inside hiking backpacks and from earlier years. All of our products have standard details including liners, key clips and pocket sleeves to ensure our products remain useful for todays users."
In terms of target market, i think herschel and J&I would be competing for the same customers. People wanting practicality but fashionable bags.
herschel do a range of sizes and styles - all for different prices
In terms of their advertising, their website and lookbook are definitely aimed at a student age group. Their images are "active" and are obviously trying to appeal to the outdoors lifestyle - young, healthy, active people
They only supply to canada and the us directly from their website, but have other online outlets like asos.
No comments:
Post a Comment