J and I - as fashion design student, need alot of equipment and materials on a daily basis. Getting all of this "stuff" to and from uni is a pain in the ass, especially without a good method of transporting it all.This is why we chose to design and produce a range of backpacks - that not only support the back and are comfortable to carry, but also that can carry a sufficient amount of weight, can fit off sized object e.g. A3 sketchbook...and most importantly look "HIPSTER".With the trend of sportswear and functionality in everything that is en masse at the moment, and also sustainability and recycling a popular practice, we had the idea of recycling and re-using tents; transforming the functionality and use of a tent into the material basis of our backpack range...
To be able to market it at students, we need to be able to sell it at an affordable price point, and make sure that in competition our backpacks stand out as something different and desirable.
Research areas:
-current backpack brands - styles, size, materials, price, etc.
-what people want in a backpack
-where to access recycled tents
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