Competitor analysis: Looking at other sustainable bags

THE MIJLO BAG      

In recent years, fashion retailers have been moving designs from the runway to the rack faster than ever before - feeding a fashion cycle that appears to have no end in sight.

At MIJLO, we believe that fashion doesn’t have to be fast, or disposable, or temporary. We believe it should begin and end with a classic collection of well-designed essentials. And we’re starting that collection with a backpack – A Better Backpack.

Since we believe a product’s lifespan should be as timeless as its design - simplicity and sustainability were an integral part of our design process.

 The Better Backpack is...

1 ) A Premium Backpack That's Built to Last a Lifetime. In an era defined by disposability, we designed a bag that’s built with tough, time-tested materials, and stitched together with precision. 

2 ) Timeless. If you ever feel the need to part ways with your backpack, send it back to us for a 10% rebate and our pledge to recycle it. We want the materials to live on. Let’s make this bag timeless.

3 ) Minimal. We have combined a simple, clean appearance with neutral, muted colors - four in total - resulting in a backpack that’s fit for any era and any style. 

4 ) Functional. 100% cotton canvas, heavy-duty water resistant lining, and a reinforced, padded laptop compartment mean style and substance were considered equally in our design.